BainBridge Divers

Bainbridge Divers provides professional underwater services year-round, including hull cleaning, inspections, zinc replacement, and mooring maintenance, across Bainbridge Island and surrounding areas. With a commitment to safety and efficiency, they offer expert solutions for boat owners, marinas, and waterfront properties, including 24/7 emergency assistance.
    Objective

    To execute a comprehensive rebrand of Bainbridge Divers, refining its visual identity, messaging, and overall brand presence to better reflect its expertise and reliability. 

    This includes updating the logo, color palette, and brand guidelines to create a cohesive and professional image. Additionally, develop strategic promotional and marketing materials—such as a refreshed website, social media assets, printed materials, and branded merchandise—to enhance visibility, attract new clients, and strengthen customer loyalty. 

    The goal is to position Bainbridge Divers as the go-to provider for professional underwater services while maintaining a strong connection with the local maritime community.



    Please select the packages you’d like to proceed with:



    ① BRAND REFRESH

     
    Objective: Enhance brand consistency and recognition by refining the  visual identity, messaging, and overall brand presence


    Logo:
    • Refine the logo with improved versatility (2-3 variations) 

    Brand Guideline:
    • Develop comprehensive brand guidelines covering color palette, typography, and logo usage.
    • Refine messaging for consistency and clarity across all materials  (digital and print).
    • Reaffirm the brand’s market position and unique value proposition


    Quote: $1,800

    Deposit Due Today: $900 (50%)
    Remaining Balance: $900 (Billed After Delivery)

    Timeline: 2-3 Weeks 


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    WEBSITE REFRESH

     
    Objective: Enhance the Bainbridge Divers website to improve user experience, streamline navigation, and align with the refreshed brand identity.


    Site Features:
    • Redesign Homepage
    • Redesign Booking Page and Scheduling Form. 
    • Redesign Services Page 
    • Enhance contact forms and customer inquiry processes. 
    • Integrate Email & SMS Signup
    • Add Career section
    • Add About Page 

    Site Content:
    • Integrate Videos to Webpage 
    • Update Services Icons
    • Add Cold Weather Surcharge 
    • Add Service Packages

    Site Structure:
    • Simplify site structure for easy navigation. 
    • Improve mobile responsiveness and accessibility. 
    • Remove unnecessary design elements that clutter the user experience.
    • Streamline layouts to improve readability and engagement.  

    Quote: $1600

    Deposit Due Today: $800 (50%)
    Remaining Balance: $800 (Billed After Delivery)

    Timeline: 2-4 Weeks


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    ③ PROMOTION & MARKETING

     
    Objective: Develop and implement email and SMS promotions, and set up social media campaigns to increase customer engagement, drive sales, and foster ongoing interactions.


    Email & SMS Promotions via Mailchimp

    Design Email Templates & SMS:
    Design reusable email templates & SMS copy that reflect the updated branding with clear, visually appealing layouts.

    Custom Email Designs for Current Promotions:

    Design promotional emails & SMS copy for all current promotions, ensuring they are branded, visually appealing, and include clear calls to action.

    Mailchimp Account Setup:
    Set up a Mailchimp account, create an email list, import contacts, design signup forms, and organize marketing materials for consistent and targeted campaigns.

    Social Media Content: Design templates for current offers or services that can be used as templates for future promotions, ensuring consistency in branding, layout, and messaging.

    Quote: $900 

    Deposit Due Today: $450 (50%)
    Remaining Balance: $450 (Billed After Delivery)

    Timeline: 1-2 Weeks


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    ④ SCHEDULING

     
    Objective: Enhance the Bainbridge Divers website to improve user experience, streamline navigation, and align with the refreshed brand identity.


    Update & Brand Scheduling Page: 
    Improve the design and branding of the scheduling page for a more cohesive and user-friendly experience.

    Automatic Interactions via Acuity Scheduling (SMS & Email):
    Design and implement branded emails and SMS for automatic interactions such as: Booking Confirmation, Payment/Invoice Confirmation, Seasonal Reminders, Appointment Updates, Service Reminders, Service Checklist, Service Follow-up, Reviews, and more.

    Set Up Acuity System: 
    Configure Acuity to trigger automated messages for booking confirmations, reminders, and follow-ups at the right times.

    Quote: $900 

    Deposit Due Today: $450 (50%)
    Remaining Balance: $450 (Billed After Delivery)

    Timeline: 1-2 Weeks


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