Versatile Solutions
Brand Refresh Bainbridge Divers
Our overall goal was to create a more unique brand image for Bainbridge Divers that would reflect the owner’s integrity, style, and the local culture. The visual concept was to think of BD as a lifestyle brand, reflecting the reliability and strength of your diving and maritime maintenance services while projecting an aspirational coastal lifestyle.
Brand Refresh Bainbridge Divers
Our overall goal was to create a more unique brand image for Bainbridge Divers that would reflect the owner’s integrity, style, and the local culture. The visual concept was to think of BD as a lifestyle brand, reflecting the reliability and strength of your diving and maritime maintenance services while projecting an aspirational coastal lifestyle.
Direction 1: Modern and Powerful
The concept here was to create a logo that laid the foundation for a potential future franchise. We wanted to put your signature on the diving heritage of the Mark 5 helmet, so we isolated the mask shape from the Mark 5 as a symbol of strength and placed the Bainbridge Divers initials within it to form a modern signet, inspired by diving watches, that projects power and reliability. We chose elevated colors inspired by the working maritime environment of Coast Guard and Naval Rescue Operations and created a locally influenced depth chart map as a motif for company communications.
The concept here was to create a logo that laid the foundation for a potential future franchise. We wanted to put your signature on the diving heritage of the Mark 5 helmet, so we isolated the mask shape from the Mark 5 as a symbol of strength and placed the Bainbridge Divers initials within it to form a modern signet, inspired by diving watches, that projects power and reliability. We chose elevated colors inspired by the working maritime environment of Coast Guard and Naval Rescue Operations and created a locally influenced depth chart map as a motif for company communications.
Direction 2: Classic and Sophisticated
The concept here was to stake a claim as the premier diving and maritime maintenance brand on Bainbridge Island. We took the island's silhouette, merged it with the classic diving flag, and complemented it with a bold, romantic typeface that looks great on company merchandise. I see this as a brand that digs into the Bainbridge community and develops roots in the local culture. We chose more subtle colors for a discerning clientele. We felt the locally influenced depth chart motif worked equally well here.
The concept here was to stake a claim as the premier diving and maritime maintenance brand on Bainbridge Island. We took the island's silhouette, merged it with the classic diving flag, and complemented it with a bold, romantic typeface that looks great on company merchandise. I see this as a brand that digs into the Bainbridge community and develops roots in the local culture. We chose more subtle colors for a discerning clientele. We felt the locally influenced depth chart motif worked equally well here.
Notes and Next Steps:
All logo color combinations, etc, are drafts and open to guidance.
We recommend obtaining a local phone number.
Please advise if you'd like pricing for merchandise and printed ephemera.
Once a direction is approved and feedback is provided, we will
commence with phase 2, which includes:
WEBSITE REFRESH
PROMOTION & MARKETING
SCHEDULING
All logo color combinations, etc, are drafts and open to guidance.
We recommend obtaining a local phone number.
Please advise if you'd like pricing for merchandise and printed ephemera.
Once a direction is approved and feedback is provided, we will
commence with phase 2, which includes:
WEBSITE REFRESH
PROMOTION & MARKETING
SCHEDULING